NEUR: a region of contrasts – and opportunity
The Northern Europe (NEUR) region encompasses a diverse array of economies, ranging from the mature, service-oriented UK market to the rapidly expanding industries of Central Europe, including Hungary, Bulgaria, the Czech Republic, and Romania. Additionally, the Nordic countries stand out as strong business environments, characterized by favorable government policies that support growth and innovation.
Many global businesses choose to set up regional offices here to take advantage of the region’s economies of scale, its talent and strategic proximity to European markets. London especially, and more recently Dublin, have historically been a driver of the region and served as the headquarters for companies in service-based industries. Meanwhile, many large corporations are located in close proximity across the Channel from the UK.
At the same time, sectors within NEUR are undergoing a notable transformation due to their geographical positioning. For example, many multinational corporations (MNCs) that did business within the Russian market have had to pivot since the EU cut ties with Russia. But instead of weakening the region, these shifts have opened up opportunities for growth in industries such as manufacturing, infrastructure and clean technologies.
The digital innovation space is growing quickly, with MNCs spending more on new technologies and environmentally friendly practices. These companies are also focusing more on sustainability and ethical business as they prepare for regulatory changes and the impacts of climate change.
Why agility and local insight matter
Northern Europe’s role as a hub for multinational business, combined with its exposure to geopolitical events like Brexit and the war in Ukraine, creates a complex environment. Success in this region depends on staying agile while managing long-term risks, highlighting the value of partners that combine global reach with local intelligence.
As the business landscape evolves across Northern Europe, information is becoming just as vital as credit protection. Businesses in this region are highly affected by changing geopolitical dynamics, and circumstances can change within hours or minutes. As a result, clients are seeking more than traditional trade credit coverage – they want actionable market intelligence to anticipate what’s coming next, whether it’s about EU policy changes or sector-specific risks. This shift from product-focused value to insight-driven partnerships presents a clear opportunity: to thrive within any sector through thoughtful, informed approaches.
To seize the diverse opportunities in NEUR, MNCs must remain creative and agile. This requires working with an insurer that delivers consistent support and guidance, grounded in insight into evolving risks at local and global levels.
Overcoming risks to reap rewards
Supporting MNCs through complex conditions starts with a clear view of trade dynamics at any given moment. As a global leader in trade credit insurance, Allianz Trade offers tailored solutions built on decades of experience and deep market insight. Thanks to our teams positioned on the ground across NEUR, including offices in the UK, Central Eastern Europe, Nordic countries and other NEUR geographies, our clients benefit from strategic guidance based on local insight.
While traditional trade credit insurance (TCI) and Excess of Loss (XoL) are our core offerings in NEUR, we’re able to combine products to build solutions adapted to specific client objectives, including our unique e-commerce offering . This customization is made possible by our global reach and strengthened by our position within Allianz Group. This also enables us to deliver coverage with a consistent service quality to any location, whether to clients operating in London or a remote area of Central Europe.
A renewed promise for a changing world
Despite its challenges, NEUR remains a critical growth engine for multinational companies. Going beyond protection, Allianz Trade is primed to support businesses in this region thanks to our deep expertise and dedicated consultants.
The NEUR region continues to demonstrate resilience, driven in particular by momentum in green industries, investment in digital innovations and evolving ESG standards. For multinational companies operating in the region, we’re committed to help unlock its full potential.
