10 June 2024
In the fluctuating and environmentally impactful world of textiles, Bellandi stands out for its dedication to sustainability and innovation. Founded in the 1960s in Tuscany, Italy, Bellandi has grown from a single-product company producing woolen fabrics to a versatile textile manufacturer with a wide array of fabrics for both clothing and accessories.
Sustainability a top priority
Today, under the stewardship of new generations, Bellandi has broadened its market reach through significant product diversification, including jerseys and natural fibers like cotton, linen, and viscose. The company now offers four distinct lines: three dedicated to clothing and one to accessories. "This diversification was crucial for our company, not just to broaden our customer base but also to tap into more markets and navigate market demand fluctuations," explains Chiara Bellandi, the Sustainability and Communication Manager at Bellandi.
With the fashion industry being one of the most polluting, Bellandi has placed sustainability at the forefront of its operations. "For us, sustainability is a top priority," says Chiara. The company has embraced the use of recycled fibers, starting with its primary product, wool fabric, which is made from reused garments that are selected, broken down, and frayed to create new recycled fiber. "The challenge is ensuring the same quality despite using recycled fibers," she adds.
Bellandi’s commitment to environmental stewardship extends beyond product innovation. The company has taken significant steps towards sustainable production by installing solar panels for energy self-sufficiency and modernizing machinery to reduce energy consumption by 30%, thereby lowering CO2 emissions. Despite challenges like increased energy costs due to the Russian-Ukrainian conflict and raw material availability, Bellandi has managed to mitigate some impacts through aids from European governments and a strong post-Covid market rebound.
Stewardship of new generations
A key element of Bellandi's strategy is its long-standing partnership with Allianz Trade, which provides not only credit insurance but also valuable market insights and assistance in navigating industry regulations. "Having collaborated for decades, it's not just about credit limits but also about understanding market dynamics and customizing coverage according to specific needs," Chiara notes. The relationship with Allianz Trade ensures Bellandi remains resilient and responsive in a rapidly changing market, securing its future and reinforcing its role as a value-add to the textile sector in Italy and internationally.
Through continuous innovation and strategic partnerships, Bellandi exemplifies the resilience and adaptability of the Italian textile industry, committed to maintaining high standards of quality and sustainability.
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