Deciding on a business name can be somewhat of a subjective minefield. Whilst it is often seen as an exciting prospect for business owners, there are lots to consider and get right. Your company name is the perfect chance to explain what you do, what you believe in and how you should be represented in the marketplace. Anyone can come up with a list of prospective names, the hard part, however is ensuring they resonate in the real world.
To shed some light on company naming habits, we have conducted research into the thousands of businesses registered at Companies House. In turn, we set out to uncover evidence of any trends or useful insights permeating the world of company names.
To further aid our research into company names, we spoke to Rebecca Battman, Head of Brand at RBL Brand Agency. Rebecca and her team have helped hundreds of businesses coin the perfect company name, and have an unrivalled understanding of why this can be paramount to a business' success.