Job titles have long been used to help describe an individual's role within the workplace, not just to colleagues, but also to people external to the business. Job titles come with responsibility, and more often than not, other associated benefits such as higher pay.
Throughout the past decade though, job title conventions are being thrown out the window with many organisations leveraging creative job titles to try and make their company stand out to prospective employees within a saturated job market. What’s more, these less conventional job titles are also being used as a talking point within the business, to improve employee satisfaction and to give staff a true sense of identity within the company structure.