8. Send out emails
If you have a database of contacts, email marketing could be a great way to let them know you’re in business. In fact, email marketing is 40 times more effective at acquiring new customers than the two biggest social platforms, Facebook and Twitter.
If you are emailing new customers, make sure you have consent to send them marketing messages. Your welcome email will be your first point of contact. Use this as a chance to show off your personality and offer special deals to help pique interest.
If, on the other hand, you are targeting return customers, you should use email marketing to give them a reason to come back. Often, incentives such as discounts are effective at attracting repeat customers, while birthday emails and offering helpful advice can be powerful, too. Platforms which offer marketing automation, such as MailChimp, are handy if you are unsure when and how to target your database.
Once you’ve decided who to target, the next step is to structure your email so that it doesn’t end up in their junk. Here are some top tips for effective email marketing:
- Be concise and relevant to their needs
- Personalise as much as possible
- Include ‘rewards’ for opening the email