The New American Business

The American business landscape is defined by a passion for entrepreneurial spirit and innovation. American businesses and business owners consider themselves “mavericks,” as compared to their European counterparts, who are more encumbered by regulations. 

However, U.S. businesses are starting to shift their growth strategies from “breaking” and “disrupting” at all costs, to sustainable growth. The resources below, developed in partnership with CFO Dive, look specifically to the Food and Produce industry and discuss how businesses can approach sustainable growth while also continuing to innovate in a more volatile landscape.

Against a backdrop of inflation concerns, supply chain vulnerabilities and evolving consumer dynamics, food and produce CFOs are placing heightened emphasis on cash flow health as a critical factor in their quest for sustainability and growth.

With profit margins already thin, they are keenly aware that maintaining a stable cash flow is essential to ensure the long-term sustainability of their businesses.

In today’s uncertain macroeconomic climate, the food and produce industry continues to face pressures, shaping the decisions of CFOs as they seek to adapt and skillfully guide their companies. Fortunately they also see vast opportunity, especially via cross-border collaborations.

Let’s explore five of the most critical challenges food and produce CFOs currently face, with solutions that can help protect their companies as they move forward.