The higher tariffs imposed by Trump on many countries are having a considerable impact on US companies. For 23% of all imports, US companies themselves have to bear the additional costs associated with the increase in tariffs. They cannot pass on this price increase. The US agri-food sector, in particular, has been hit hard. 

Table of content

  • The tariff war launched by Donald Trump is hitting American and European companies hard, as they are forced to absorb the increase in customs duties without always being able to pass on the cost to consumers.
  • This situation is prompting American importers to reorganize their supply chains in favor of countries such as Vietnam, India, and Thailand.
  • In Europe, and particularly in Belgium, the chemical, pharmaceutical, and automotive sectors are seeing their margins eroded, threatening competitiveness and employment in the face of a weak dollar and increased customs formalities.

Johan Geeroms, our Risk Underwriting Director Benelux: "American companies that import products from abroad often have to pay much more due to increased customs duties. For most products, this price increase is passed on to American customers or consumers. But in sectors where prices are extremely elastic, this is not possible, as customers and consumers would then turn to competitors offering cheaper products. For these companies, it's a choice between two evils: passing on the additional import duties means losing revenue because customers will go elsewhere; not passing them on means taking a hit on margins and risking losses."

Many US importers are looking for new suppliers in other countries. We are witnessing a transformation of supply chains. US imports from China have fallen by nearly 20% this year. Countries such as Vietnam, India, and Thailand are benefiting from this: their exports, mainly consumer goods, to the US and Europe have increased by several tens of percent this year. Vietnam, for example, now holds 35% of the US shoe market, surpassing China as the leading supplier of shoes. 

Due to higher tariffs, European manufacturers are becoming much more expensive for US buyers. In order to stay competitive, European companies are practically forced to lower their prices, relocate their production, or drastically reduce their costs. Added to this are heavy administrative burdens that put additional pressure on profit margins. Consider, for example, the extra work involved in relocating production or finding alternative logistics routes.

Added to this is the weakness of the dollar. European companies feel the weakness of the dollar twice in their wallets. As the US currency has lost value, European exporters receive fewer euros for their sales in the United States. Add to this the additional import costs, which weigh on margins on both sides.

Additional customs formalities are also highlighted. Companies are penalized by the extra paperwork. For imported products, a whole explanatory file must be provided. Companies spend three to four times more time on the administration of a shipment.

With regard to Belgium, Johan Geeroms points to ports and groups in the chemical, pharmaceutical, and automotive industries as being the most vulnerable to the US tariff war. "Exporting companies in this sector, which are heavily dependent on the US market, are facing pressure on margins, export losses, and growing uncertainty about job security. The increase in customs duties also affects Belgian ports, particularly Antwerp-Bruges. The US is one of Belgium's three main trading partners for container traffic. Think of liquid bulk and car exports to the US."

Johan Geeroms also refers to the Flemish employers' organization Voka, which has warned that the tariff war could cost between 5,000 and 10,000 jobs in the short term.

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